Since 2008, many developed economies have seen flat or negative growth rates. Multinational businesses have responded by transforming their supply chains to reduce production costs and overheads and to pursue growth in new markets.
The emerging markets are not only attracting inward investment, they are also creating a new generation of global traders. As a result, despite the global economic downturn, overall levels of global trade remain high, and the mix of countries involved is constantly evolving.
Business models are also transforming as advances in technology are allowing new goods and services to be designed, manufactured and delivered in new ways.