Roughly 10% of all European online sales go cross border and even within the EU that causes VAT headaches.
It’s not just a case of staying on top of changing VAT rates but also considering distance-selling thresholds and country-specific information too. There’s a lot to know. And it’s an annoying barrier in what should otherwise be an an exciting and lucrative growth area. Exports from the UK to the EU are doing really well right now.
If you’re trading overseas, or looking that way, it’s well worth a read.